Toll-free 800 numbers beef up call rates because the caller knows they are free of charge to them. It’s a means by which you can show potential customers how much you are prepared to help them during the sale.The toll-free 800 number facility gives real meaning to your professed commitment to customer support.
However, the use of 800 numbers can also help with online marketing campaigns, so essential to ensuring business survival, let alone prosperity, nowadays. It’s evident to many businesses that getting online is the only way to keep their heads above water in the present economic environment, however there is still a need to make your marketing budget perform as effectively as possible, even if all that effort is going into Internet marketing. Toll-free 800 numbers are good at generating data to determine where your business is coming from – PPC or SEO.
The information from 800 calls and tools like Google Analytics will give you a picture of what’s working and where to focus your budget spend.
That can be achieved by just changing the telephone number which appears on the site, depending on your route in. In fact, there’s no reason why you cannot use several different toll-free 800 numbers to cover all the different methods a potential client or buyer finds their way into and accesses your site.
Google Analytics tells you where and how you’re getting online business, but making a sale will often rely on an inbound phone call. No matter how informative you make your website, especially if your product or service is complex, there are customers who will still want to speak with a person before making a purchase.
Giving out a toll-free 800 number will increase inbound traffic and allow you to maximize the natural visibility achieved via SEO. They cost nothing to set-up, so there’s no real budgetary restriction in applying this level of tracking for your online business.Aside from the fact that it encourages callers (because they know it’s free), a toll-free 800 number will provide valuable data to collate and measure the success of marketing campaigns.
